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Playing off of the success of its now-famous Super Bowl commercial "Imported From Detroit," Chrysler has launched the "Imported From Detroit Project" in conjunction with rap artist Eminem in an effort to promote the city.
To kick off the project, Chrysler and Eight Mile Style, LLC -- Eminem's music publishing company -- have released a special gospel version of Eminem's song "Lose Yourself." The song is available for purchase on iTunes, with proceeds going to benefit Detroit-based charities.
Chrysler has also released an accompanying music video, in which the Selected of God choir performs the song to images of Detroit life, with a few Chrysler vehicles thrown in for good measure.
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