Tuesday, October 11, 2011

Nissan Claims Highest Ever Euro Market Share

AppId is over the quota
AppId is over the quota
By AutoObserver Staff October 7, 2011

Nissan Qashqai.jpgNissan announced its highest ever market share in Europe, breaking a 16-year old record. Nissan can now bill itself as the largest Asian brand in Europe, after its best-ever September sales of 73,713 (up 31 percent from 2010) were driven by sales of its Euro-only Qashqai (left) and Juke compact SUVs. Nissan achieved an overall September European market share of 4.2% -- almost a full percentage point up on 2010. Nissan's previous highest market share was 4.1% achieved in August 1995.

"In June when we unveiled the 'Nissan Power 88' plan we knew our ambition of establishing Nissan as the largest Asian brand in Europe would stretch everyone in the company. Although we recognize the hard work lying ahead, September's results and our performance to date in 2011 represent a strong response to that challenge,” said Guillaume Cartier, Nissan VP for Sales Operations in Europe. "Over the coming months and years, we will continue aggressively expanding and refreshing our product portfolio in Europe, bringing even more innovative and customer-focused models to the market."

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